Measure U

In November 2018, Placentia voters overwhelmingly approved Measure U, a 1% sales tax increase to help fund the cost of much-needed infrastructure repairs and maintenance as well as public safety and other critical services. Measure U sales tax increase began collection on April 1, 2019. For the first time in many years, the City will be able to fund much-needed road and infrastructure repairs. The City Council has allocated a total of $3.2 million in Measure U, SB 1 Gas Tax, and Measure M proceeds to continue funding street repairs and maintenance for the Fiscal Year 2019-2020. Projects over the next year include repaving more than 1 million square feet of pavement and slurry sealing more than 4.3 million square feet of residential streets and sidewalk/curb improvements. 

Measure U will allow the City to fund services at levels consistent with the community’s priorities and the public’s desired quality of life and would prevent the need for further significant cuts to vital City services and programs. To ensure the Measure U funds are spent accordingly, the Placentia City Council voted unanimously (5-0) to update the Reserve Policy to include guidelines for appropriating new ongoing or one-time unrestricted revenues to be used for specific purposes, as shown in the table below. “New Ongoing Revenues” are defined as a new general tax, an increase in the rate of an existing general tax (such as Measure U), a new lease of City property, or other new, clearly identifiable unrestricted revenue source not previously included in the City’s budget at the time of adoption of this policy, which generates at least $100,000 per year in revenue and is expected to continue for at least a period of 20 years.

FINAL Placentias Measure U Logo


Reserve Account

New Ongoing Revenues

New One-time Revenues

Before GF Reserve Target Met

After GF Reserve Target Met

Before GF Reserve Target Met

After GF Reserve Target Met

Infrastructure, Vehicles, and Equipment Reserve

50%

60%

40%

80%

Post-Employment Benefits Sustainability Reserve

10%

10%

10%

20%

Employee Recruitment and Retention Reserve (including additional staff)

20%

30%

0%

0%

General Fund Unassigned Fund Balance

20%

0%

50%

0%


The purpose of these funding allocations is to ensure that the new reserve areas are prioritized long-term and ultimately improve the City’s fiscal health. To ensure that the policy is applied consistently by future City administrations and Councils, any modification to this policy requires a supermajority or 4/5ths vote of the City Council.

Lastly, Measure U also established an independent Citizens Oversight Committee. The Committee reviews and reports on all Measure U expenditure plans and financial reports to ensure spending is consistent with General Fund Reserve Policy No. 460, as outlined in the above table.  The Citizens Oversight Committee will meet regularly at meetings that are open to the public.

Thank you for your continued support and keep an eye out for the Measure U logo to see Placentia’s tax dollars at work throughout the City.

Measure U Improvement Projects

Completed Measure U Improvement Projects 

Project NameDescriptionCompletion DateBudget 
FY 2019-20 Residential Slurry Seal Project

Provided a preventative maintenance treatment known as a slurry seal, on more than 4.3 million square feet of residential streets. These streets were in good condition and this preventative maintenance further extended the life of those streets. The project was complete in two phases.

October 2020


$1,825,00 - Measure U, Measure M, and SB 1 Funds



FY 2019-20 Arterial Roadway Rehabilitation Project



Repaved Bastanchury Road between the Yorba Linda City Limit and Kraemer Boulevard, the Fullerton City Limit and Placentia Avenue, and all of Golden Avenue and Kraemer Boulevard between Bastanchury Road and Golden Avenue.

November 2020$2,583,600 – Measure U, Measure M, and SB 1 Funds


FY 2020-21 Measure U Improvement Projects

Project NameDescriptionScheduleBudget
FY 2020-21 Roadway Rehabilitation Project

This project will repave more than 1.5 million square feet of arterial/collector streets such as  Madison Avenue, Chapman Avenue, Richfield Road, and Melrose Street along with several residential streets.  


Engineering Design:
August 2020 - May 2021

Construction Schedule:
August 2021 - October 2021
$4.1 million  - Measure U, Measure M, and SB 1 Funds 
Parque del Arroyo Verde Renovation ProjectCompletely renovates Parque del Arroyo Verde. This includes the renovation of the existing playground as well as adding a new playground, concrete sidewalk repairs, installation of new park furnishings, installation of new park lights, parking lot resurfacing, shade canopies, restroom building improvements, and new park trees.

Engineering Design:
November 2019 - Fall 2021

Construction Schedule:
Winter 2021 - Spring 2022


$1.2 million  – Measure U and Development Impact Fees

FY 2021-22 Measure U Improvement Projects


Street Improvement Projects:

Project NameDescriptionScheduleBudget 
FY 2021-22 Slurry Seal Project This project is a large-scale preventative maintenance slurry application on 2.2 million square feet of residential streets to further extend the pavement life of those streets. Engineering Design:
July 2021 - April 2022

Construction Schedule:
June 2022 - September 2022 
$750,000 -  Measure U and SB 1 Funds 


Upcoming Park Improvement Projects:

  • Kraemer Memorial Park Fountain Rehabilitation Project
  • Goldenrod Park Playground Replacement Project
  • Kock Park Playground Replacement Project
  • Wagner Park Playground Replacement Project
  • Santa Fe Playground Replacement
  • Oberle Gym Court Resurfacing 
  • Painting of Backs Building Youth Rooms
  • Replacement of park amenities including benches, BBQs, tables at various City parks 

Project Maps:

Citywide Pavement Maintenance Schedule (Updated June 2021)

FY 2020-21 Roadway Rehabilitation Project

FY 2021-22 Slurry Seal Project

FY 2021-22 Roadway Rehabilitation Project

Links:

Spring 2020 Measure U Update

Frequently Asked Questions (FAQ) (PDF)

Citizens Oversight Committee Agendas

City Council Resolution Placing Measure U on the Ballot (PDF)

General Fund Reserve Policy No.460

Ordinance O-2018-08 (PDF)

Measure U Presentation (PDF)